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Most stories end with a full stop. Ours has a semicolon.

Methos is a strategy, branding and marketing consultancy from India. Our founder wrote us off. The GST department wrote back.

  1. 2018

    Every story needs a beginning.

    Ours was in 2018. Big ideas. A blank notebook. A consultancy built on curiosity, sharper thinking and the belief that better work was possible. The death-and-resurrection bit wasn’t in the business plan. We’ll get to that.

    IMAGE 1 (2018)
    Photo or doodle. Only you see this box.

  2. 2023

    The founder killed it himself.

    By 2023, Methos was dead. Properly, legally dead. The founder had pulled the plug, filed the closure paperwork and gone back to working independently. It felt logical on paper. Terrible in practice.

    A full stop. Or so he thought.

    IMAGE 2 (2023)
    Photo or doodle. Only you see this box.

  3. Months later

    The dead firm got an email.

    Months later, the GST department wrote asking for returns. From Methos. The firm that had already been shut down. Apparently, being legally dead wasn’t a good enough excuse to stop filing.

    Thanks, Government of India.

    An administrative headache, yes. But to a founder who hadn’t quite made peace with the ending, also an unlikely ray of hope. He took it as a sign to bring Methos back.

    IMAGE 3 (GST notice)
    Photo or doodle. Only you see this box.

  4. Later

    So we un-killed it.

    Methos reopened. Same name, same curiosity. A second chapter, this time with a little more experience and considerably more conviction about keeping it standing and growing.
    Today, that means an office in Delhi, a founder-led team and old-school storytelling with a suspiciously modern engine.

    Only the full stop needed a small correction.

    IMAGE 4 (today)
    Photo or doodle. Only you see this box.

Continued

Our story could have ended there, but we chose to keep writing.

The semicolon represents a brave symbol of survival; a story that could have ended, but continued.

We don’t claim that story or compare ours to the courage it takes to live it.
Ours is only a respectful nod to that idea of continuation.

A different story, with a shared belief; the full stop doesn’t always get the last word.

Why purple

Purple doesn’t exist. Not on the rainbow, anyway.

We built our brand on a colour that isn’t really there. We had two reasons.

  1. 01The scientific reasonPurple is perceived, not real.
  2. 02The philosophical reasonPurple has to be noticed.

The scientific reason

Purple is perceived, not real.

Every colour in a rainbow is a wavelength of light. Purple has no wavelength of its own. Search the entire visible spectrum and you won’t find it. It is a colour our visual system perceives from a combination of different wavelengths of RED and BLUE. Different signals, one new perceived impression.

380 nmThe visible spectrum700 nm

Searched every wavelength from 380 to 700 nm. Purple: not found.

Slide along the spectrum to see for yourself.

Purple only appears when light from both ends of the spectrum reaches your eye at once…

Your brain invented this colour. And we love it.

The philosophical reason

Purple has to be noticed.

In Alice Walker’s book The Color Purple, Shug says:

I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it.”

Most businesses have some purple growing somewhere: an overlooked strength, a forgotten edge, a story nobody is telling well. Our job is to notice it and make sure everyone else does.

We work where the colours overlap.